Premium chocolate manufacturer Lindt USA today announces the introduction of their blog, "Lindt Chocolate Unwrapped." The launch of the new online platform coincides with International Chocolate Day, and offers consumers an inside look at what's going on behind-the-scenes at Lindt and insights into the premium chocolate industry. The blog is an industry first, as Lindt is the only major premium chocolate manufacturer to launch this type of online outlet.
To further educate and engage chocolate lovers, "Lindt Chocolate Unwrapped" provides insight into the inner workings of Lindt, and covers a wide range of topics, including: product research and development, how best to enjoy premium chocolate, recipes, company news and history, consumer promotions, and industry commentary. The blog will also offer advice from the Lindt Master Chocolatiers, experts in all things chocolate, and showcase a variety of Lindt authors to provide readers additional perspectives and knowledge from within the company.
"As the world's leading producer of premium chocolate, we saw the need for a new source of information and platform for discussion on all things in the world of fine chocolate - from cocoa bean to final exquisite chocolate creation, and everything in between," said Thomas Linemayr, chief executive officer and president of Lindt USA. "We are excited to share this 'inside look' and hope it interests and educates, as well as fosters more two-way conversations with consumers."
The blog, which is hosted on Lindt.com, is an extension of Lindt's current social media properties including the Lindt Facebook page ( Facebook.com/LindtChocolate) and Twitter handle (@Lindt_Chocolate). To read the inaugural post from Linemayr, visit http://blog.lindtusa.com. Once there, visitors can also sign-up to receive e-mail notifications for all future blog posts.
For more than 165 years, Lindt has been creating premium, Swiss chocolate products, including the iconic Lindor Truffles and the Excellence bar collection. Lindor offers indulgent, premium chocolate truffles and bars with a smooth-melting center in every bite-size piece. The Excellence collection offers a wide range of premium dark chocolate bars including high cocoa percentages and innovative flavor combinations. Chocolate lovers can now stay up to date on the latest Lindt Chocolate news and receive exclusive offers at Lindt's newly launched Facebook page Facebook.com/LindtChocolate and Twitter handle Lindt_Chocolate.
About Lindt & Sprungli
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 80 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 6,300 worldwide. Lindt USA operates more than 70 retail stores throughout the country and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.LindtUSA.com.